"Milking the Trend: The Business of Dairy Products"
Dairy has been a part of human diet for thousands of years, but the last two decades have seen a turning point for the dairy industry. From the old traditional milk and butter to new plant-based alternatives, fortification products, and exotic flavors, the market expanded to satisfy consumer demands that had to evolve with changing consumer preferences. Dairy product business is not just about survival anymore; it is something rich and vibrant fueled by innovation, health-consciousness, and global trends. The Growth of Dairy in the Last 20 Years The past two decades have seen the dairy industry grow exponentially. By 2030, its projected market size will reach $700 billion [1]. This growth has been spurred by: Rising Health and Wellness Consciousness: Today, consumers increasingly ask for low-fat, high-protein, and lactose-free products. Vitamins, minerals, and probiotic-enhanced functional dairy products have become in vogue. Technological advancements: Ultra-pasteurization and eco-fri...